Augmented reality virtual product for display

ABSTRACT

A method includes receiving from a shopping device an image of a shopping target corresponding to a product for sale, identifying a virtual model of the product, obtaining the virtual model of the product, and displaying the virtual model of the product on the shopping device.

CROSS-REFERENCE TO PRIORITY APPLICATION

This U.S. nonprovisional application claims the benefit of U.S. Patent Application Ser. No. 62/092,147 for an Augmented Reality Virtual Product for Display (filed Dec. 15, 2014), which is hereby incorporated by reference in its entirety.

FIELD OF THE INVENTION

The present invention relates to augmented reality and, more particularly, to an augmented reality virtual product for display.

BACKGROUND

It is very expensive for a retail store to hold inventory, especially items that do not turn over very frequently. This is because of the capital that is tied up in the unsold inventory, the physical space required to house the inventory and the retail shelf space needed to display the inventory. For this reason, many retail stores will have more items for sale on their website than they do in their brick and mortar stores.

SUMMARY

A method includes receiving from a shopping device, an image of a shopping target corresponding to a product for sale, identifying a virtual model of the product, obtaining the virtual model of the product, and displaying the virtual model of the product on the shopping device.

A machine readable storage device having instructions for execution by a processor of the machine to perform a method including receiving from a shopping device an image of a shopping target corresponding to a product for sale, using the image to identify the product in a database and identify a virtual model of the product, obtaining the virtual model of the product, and displaying the virtual model of the product on the shopping device.

A device includes a processor, a camera coupled to provide images to the processor, a display device coupled to the processor, and a memory device coupled to the processor and having a program stored thereon for execution by the processor to receive from a shopping device an image of a shopping target corresponding to a product for sale, use the image to identify the product in a database and identify a virtual model of the product, obtain the virtual model of the product, and display the virtual model of the product on the shopping device.

The foregoing illustrative summary, as well as other exemplary objectives and/or advantages of the invention, and the manner in which the same are accomplished, are further explained within the following detailed description and its accompanying drawings.

BRIEF DESCRIPTION OF THE DRAWINGS

FIG. 1 is a block diagram of a shopping target according to an example embodiment.

FIG. 2 is a block diagram of an augmented reality view of a product associated with a shopping target according to an example embodiment.

FIG. 3 is a block diagram of an augmented reality view of a product associated with a shopping target, wherein the view includes product description information according to an example embodiment.

FIG. 4 is a flowchart view of a method of providing an augmented reality view of a product associated with a shopping target according to an example embodiment.

FIG. 5 is a block diagram of a system for implementing a shopping device for providing an augmented reality view of a product associated with a shopping target according to example embodiments.

DETAILED DESCRIPTION

In the following description, reference is made to the accompanying drawings that form a part hereof, and in which is shown by way of illustration specific embodiments which may be practiced. These embodiments are described in sufficient detail to enable those skilled in the art to practice the invention, and it is to be understood that other embodiments may be utilized and that structural, logical and electrical changes may be made without departing from the scope of the present invention. The following description of example embodiments is, therefore, not to be taken in a limited sense, and the scope of the present invention is defined by the appended claims.

The functions or algorithms described herein may be implemented in software or a combination of software and human implemented procedures in one embodiment. The software may consist of computer executable instructions stored on computer readable media or computer readable storage device such as one or more memory or other type of hardware based storage devices, either local or networked. Further, such functions correspond to modules, which are software, hardware, firmware or any combination thereof. Multiple functions may be performed in one or more modules as desired, and the embodiments described are merely examples. The software may be executed on a digital signal processor, ASIC, microprocessor, or other type of processor operating on a computer system, such as a personal computer, server or other computer system.

Retail shelf space for display of products is in short supply compared to the number of products that a retailer may desire to sell. It can be difficult for the retailer to make their in-store customers aware of other products that they have available on their website. With the use of minimal additional shelf space, a retailer may provide an augmented reality rich experience for in-store customers for products that may only be for sale on their website. The experience may be provided in a way that requires no inventory to be held in-store and requires minimal additional shelf space.

In various embodiments, augmented reality (AR) and uniquely patterned physical shopping targets that are stocked on retail shelves like other physical products, and are used to provide an augmented reality view of the actual products the targets represent. One uniquely patterned physical shopping target 100 is shown in block form in FIG. 1. Patterns 105 may be formed on the target 100 in a form that is recognizable to a device via imaging, and may also include a scannable code, such as a QR code or other type of bar code 110. Target 100 in some embodiments may further include a human perceivable identifier 120, which may be an alphanumeric symbol or symbols, or a trademark or other product identifier.

A shopper may use a shopping device with a display, such as smartphone, touchpad, or near to eye wearable device with video camera to view these targets 100 as they are held and manipulated by the shopper. The view provided to the shopper may be an augmented reality view of the actual product represented by the target 100. The target could be as simple as a 2D piece of paper but would provide a better user experience if a 3D object, such as a plastic, cardboard or object formed of other material was used. A 3D object, such as target 100 as shown, provides something to hold naturally and may be easier for the user to rotate. Further, it may be smaller than the actual product it represents, providing the opportunity to show more product in-store than would be physically possible with constrained shelf space.

In some embodiments, the shape of the target may be a cube or block, or other multiple-sided shapes, including but not limited to the shape of the actual product it is a proxy for, made of a durable material suitable for displaying identifying marks. The size of the target may be varied significantly in further embodiments, to accommodate available shelf space. In some embodiments, the target may be large enough to allow the pattern to be detected and to allow the shopper to conveniently manipulate it with one hand. Typical sizes may include objects between two and ten centimeters on a side, but is not so limited.

The 3D target 100 in one embodiment has unique patterns 105 on each of its faces, which would allow augmented reality software on the shopper's smartphone (or other smart device provided by the retailer) to identify each side without ambiguity. Once the target is recognized, a 3D model of the product may be rendered and superimposed over or directly on top of the target by the smartphone augmented reality software so that it appears to physically become the shopping target. This allows a user to inspect the virtual product by physically manipulating the physical shopping target.

The shopper may rotate the target 100 in their hand to view different perspectives of the product represented by the target 100 as seen at 200 in FIG. 2. As shown in FIG. 2, a product 205 is displayed on a smartphone 210 being held by a user. Images of the target 100 are captured by a camera of the smartphone 210 and are used to identify the product represented by the target and also track the orientation of the target 100 to provide a corresponding view of the product 205.

In further embodiments, pricing information, user ratings and other product specific information may be displayed to the user via the smartphone 210 display as seen at 300 in FIG. 3. The product 310 in this embodiment is a printer, with the information displayed at 320 including the model number, link to customer reviews, price, etc. In various embodiments, the shopper may either purchase the product 310 directly through the application on the smartphone, or the target could contain the barcode 110 and would be brought to the checkout counter and scanned like any other physical product. This would allow retailers to expand their in-store product offerings without the downsides of holding additional inventory.

In one embodiment, an augmented reality (AR) system, such as a smartphone running an application is capable of recognizing 3D targets and rendering a 3D model of a product over the target in a natural way. The application may be stored in a storage device in one embodiment and embodies a method 400 illustrated in flowchart form in FIG. 4 for execution by a processor coupled to the storage device. Note that in various embodiments, different functions of the method may be implemented in the device or in a server or cloud environment. Augmented reality techniques are used at 410 to obtain images from a camera of the smartphone and provide pose estimation for each target within a field of view of the camera. A 3D model of the product that is associated with one of the targets, such as a target closest to a center of the field of view, is obtained at 420, obtained at 425, and rendered and displayed at 430 over the target in a way that makes it appear as if the shopper is actually holding the physical product. The pattern on the target is used to provide an id of the product, and a database, such as retail store's database of products offered for sale via the Internet, is used to obtain the model of the product.

In some embodiments, the shopper can physically manipulate the 3D target, which will allow them to view the product from any angle. At 440, as the target is manipulated by the shopper, the smartphone continues to provide images of each of the visible sides of the target, determining their relative positions, and correlating the positions to corresponding positions of the model of the product, which is displayed as a virtual product in an augmented relative view of the store.

The shopper may also interact with the virtual product in a way that would not be possible if it were still in the box. The shopper may be able to pull up user reviews, pricing information, shipping information, product descriptions and any other information that may aid in their purchase decision by clicking on links associated with the model, or such information may be displayed automatically as the virtual product is viewed at 450. The system would allow the retailer to only hold inventory of items that turn over frequently while offering other product models that could be represented in-store virtually.

FIG. 5 is a block schematic diagram of a computer system 500 to implement methods according to example embodiments. All components need not be used in various embodiments, such as smartphone embodiments. One example computing device in the form of a computer 500 may include a processing unit 502, memory 503, removable storage 510, and non-removable storage 512. Although the example computing device is illustrated and described as computer 500, the computing device may be in different forms in different embodiments. For example, the computing device may instead be a smartphone, a tablet, smartwatch, or other computing device including the same or similar elements as illustrated and described with regard to FIG. 5. Devices such as smartphones, tablets, and smartwatches are generally collectively referred to as mobile devices. The computing device may also be other mobile or wearable devices such as smart glasses (e.g., Google Glass® or Epson Moverio®), other near-to-eye devices, and head-mounted displays. Thus, the computing device may be any device with a see through or a camera assisted device that can overlay or is capable of overlaying the AR features on the real images displayed on the output 504 (e.g., display). Further, although the various data storage elements are illustrated as part of the computer 500, the storage may also or alternatively include cloud-based storage accessible via a network, such as the Internet.

Memory 503 may include volatile memory 514 and non-volatile memory 508. Computer 500 may include—or have access to a computing environment that includes—a variety of computer-readable media, such as volatile memory 514 and non-volatile memory 508, removable storage 510 and non-removable storage 512. Computer storage includes random access memory (RAM), read only memory (ROM), erasable programmable read-only memory (EPROM) & electrically erasable programmable read-only memory (EEPROM), flash memory or other memory technologies, compact disc read-only memory (CD ROM), Digital Versatile Disks (DVD) or other optical disk storage, magnetic cassettes, magnetic tape, magnetic disk storage or other magnetic storage devices, or any other medium capable of storing computer-readable instructions.

Computer 500 may include or have access to a computing environment that includes input 506, output 504, and a communication connection 516. Output 504 may include a display device, such as a touchscreen, that also may serve as an input device. The input 506 may include one or more of a touchscreen, touchpad, mouse, keyboard, camera, one or more device-specific buttons, one or more sensors integrated within or coupled via wired or wireless data connections to the computer 500, and other input devices. The computer may operate in a networked environment using a communication connection to connect to one or more remote computers, such as database servers. The remote computer may include a personal computer (PC), server, router, network PC, a peer device or other common network node, or the like. The communication connection may include a Local Area Network (LAN), a Wide Area Network (WAN), cellular, Wi-Fi, Bluetooth, or other networks.

Computer-readable instructions stored on a computer-readable medium are executable by the processing unit 502 of the computer 500. A hard drive, CD-ROM, and RAM are some examples of articles including a non-transitory computer-readable medium such as a storage device. The terms computer-readable medium and storage device do not include carrier waves. For example, a computer program 518 capable of providing a generic technique to perform access control check for data access and/or for performing an operation on one of the servers in a component object model (COM) based system may be included on a CD-ROM and loaded from the CD-ROM to a hard drive. The computer-readable instructions allow computer 500 to provide generic access controls in a COM based computer network system having multiple users and servers.

To supplement the present disclosure, this application incorporates entirely by reference the following commonly assigned patents, patent application publications, and patent applications:

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In the specification and/or figures, typical embodiments of the invention have been disclosed. The present invention is not limited to such exemplary embodiments. The use of the term “and/or” includes any and all combinations of one or more of the associated listed items. The figures are schematic representations and so are not necessarily drawn to scale. Unless otherwise noted, specific terms have been used in a generic and descriptive sense and not for purposes of limitation. 

The invention claimed is:
 1. A method comprising: capturing by a camera of a shopping device at least one image of a physical shopping target that represents a proxy of an actual product for sale, wherein instead of the actual product the physical shopping target is stocked at a location of sale, and wherein the physical shopping target comprises a uniquely patterned three-dimensional structure having multiple uniquely marked sides; identifying a virtual model of the actual product based on the at least one image of the physical shopping target comprising at least one of the multiple uniquely marked sides; obtaining the virtual model of the actual product; and displaying the virtual model of the actual product on the shopping device.
 2. The method of claim 1 and further comprising: capturing further images of the physical shopping target as the physical shopping target is manipulated by a user and displaying different views of the virtual model of the actual product on at least a portion of the physical shopping target, such that the different views of the virtual model of the actual product are displayed corresponding to the manipulations of the physical shopping target by the user.
 3. The method of claim 1 and further comprising: obtaining actual product descriptive information; and displaying the actual product descriptive information on the shopping device.
 4. The method of claim 3 wherein the further information includes a link to purchase the actual product.
 5. The method of claim 3 wherein the further information includes a link to customer reviews.
 6. The method of claim 1 wherein the shopping device comprises a smart phone.
 7. The method of claim 1 wherein the virtual model is displayed as an augmented reality view of the actual product in a retail store.
 8. A machine-readable storage device having instructions for execution by a processor of the machine to perform a method comprising: capturing, by a camera of a shopping device, at least one image of a physical shopping target that represents a proxy of an actual product for sale, wherein instead of the actual product the physical shopping target is stocked at a location of sale, and wherein the physical shopping target comprises a uniquely patterned three-dimensional structure having multiple uniquely marked sides; using the image of the physical shopping target comprising at least one of the multiple uniquely marked sides of the physical shopping target to identify the actual product in a database and identify a virtual model of the actual product; obtaining the virtual model of the actual product; and displaying the virtual model of the actual product on the shopping device.
 9. The machine-readable storage device of claim 8 wherein the method further comprises: capturing, by the camera of the shopping device, further images of the physical shopping target as the physical shopping target is manipulated by a user; and displaying different views of the virtual model of the actual product on at least a portion of the physical shopping target, such that the different views of the virtual model of the actual product are display corresponding to the manipulations of the physical shopping target by the user.
 10. The machine-readable storage device of claim 8 wherein the method further comprises: obtaining actual product descriptive information from the database; and displaying the actual product descriptive information on the shopping device.
 11. The machine-readable storage device of claim 10 wherein the actual product descriptive information includes a link to purchase the actual product.
 12. The machine-readable storage device of claim 10 wherein the actual product descriptive information includes a link to customer reviews.
 13. The machine-readable storage device of claim 8 wherein the machine-readable storage device and processor comprise a smart phone.
 14. The machine-readable storage device of claim 8 wherein the virtual model is displayed as an augmented reality view of the actual product in a retail store.
 15. A device comprising: a processor; a camera coupled to provide images to the processor; a display device coupled to the processor; and a memory device coupled to the processor and having a program stored thereon for execution by the processor to: receive from a shopping device, at least one image of a physical shopping target that represents a proxy of an actual product for sale, wherein instead of the actual product the physical shopping target comprises a three-dimensional structure having multiple uniquely marked sides; use the at least one image of the physical shopping target comprising at least one of the multiple uniquely marked sides of the physical shopping target to identify the actual product in a database and identify a virtual model of the actual product; obtain the virtual model of the actual product; and display the virtual model of the actual product on the shopping device.
 16. The device of claim 15 wherein the processor further executes the program to: receive further images of the physical shopping target as the shopping target is manipulated by a user; and display different views of the virtual model of the actual product on at least a portion of the physical shopping target such that the different views of the virtual model of the actual product are displayed corresponding to the manipulations of the physical shopping target by the user.
 17. The device of claim 15 wherein the processor further executes the program to: receive further images of the physical shopping target that comprises a two-dimensional structure having multiple uniquely marked sides, as the physical shopping target is manipulated by the user; and display different views of the virtual model corresponding to the manipulations of the physical shopping target by the user.
 18. The device of claim 15 wherein the processor further executes the program to: obtain actual product descriptive information from the database; and display the actual product descriptive information on the shopping device.
 19. The device of claim 15 wherein the virtual model is displayed as an augmented reality view of the actual product in a retail store. 